Disrupting the travel industry, one room at a time
All of the rooms in the world at your fingertips
A brand seeking to disrupt the travel industry, AllTheRooms lists and aggregates every travel accommodation in the world – from luxury hotels, to homestays and apartment shares, to bed and breakfasts. AllTheRooms approached Matchfire seeking to broaden their reach across a host of verticals, both B2B and B2C. We created an overarching communications strategy for AllTheRooms, and found a way to communicate both business and consumer-focused opportunities inherent within AllTheRooms’ business plan. We saw a 170% spike in web traffic to AllTheRooms.com, as well as media coverage from The Chicago Tribune, LifeHacker, Product Hunt, travel vertical blogs, and more.