Developing Partnerships for a legacy non-profit
As one of the world’s leading humanitarian aid organizations looked to evaluate and evolve its brand value to potential corporate sponsors, CARE engaged with Matchfire to provide data-driven, actionable recommendations to develop its partnerships. Over the course of the 3-month engagement, Matchfire collected and analyzed data as part of the CauseRATE process, resulting in a brand and media valuation for the organization. Additionally, Matchfire’s CauseGRAPH report unearthed detailed demographic and psychographic insights about CARE’s key constituents. Through both processes, Matchfire gleaned key insights and recommendations to guide CARE through securing new partnerships and maturing current partnerships to bring added value to both parties – and continue CARE’s legacy of developing and managing programs that change the world for the better.