Connecting eBay users with their favorite charities
Give hope. Support your favorite causes.
eBay’s buyers and sellers have raised over $725 million for charities worldwide. With 167 million active buyers worldwide, eBay’s passionate and active community helps charities grow and expand their fundraising goals. The eBay for Charity team needed a dedicated destination to send charities to and inform them about the platform and available fundraising opportunities. eBay for Charity came to Matchfire-a longtime agency partner for their social purpose initiatives-with the task of creating a digital platform and strategy to engage charities and help them utilize eBay’s powerful tools and guides to leverage their donors. Matchfire worked with the eBay for Charity team to create a go-to-market approach including paid, owned, and earned tactics. Matchfire created a fresh look for the site, including an updated color palette, vibrant imagery, and a user-friendly flow. With the launch of the new platform, eBay for Charity will expand their relationships with enrolled charities and gain new relationships and donors for the 1.5 million nonprofits across the U.S.