Nationwide Insurance

Innovative Marketing For A Cause

Working with Nationwide for the last two years, our team has served as lead strategic counsel as the company creates its first cause platform – a focus on childhood injury prevention. We developed guiding principles, best practices, employee engagement tactics, and consumer activation opportunities, along with ongoing consulting on cause marketing and grassroots engagement initiatives. The result is the Make Safe Happen cause platform, launched in early 2015 and building significant momentum as the first corporate cause platform focusing on childhood injury prevention.

Strategic Solutions:

  • Data Science & Insights
  • Customer Journey Strategy
  • Comprehensive Marketing Planning
  • Brand and Product Launch
  • CSR and Social Good Strategy
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