Stories fuel our imagination, solidify our common bonds, and inspire us to greater heights. Storytelling has always been at the core of traditional publishers and media companies, but new technologies have changed the way we tell and consume stories and have empowered individuals and brands to become their own storytellers. Organizations are (re)discovering the power of one of humankind’s most ancient forms of communication to connect and engage with their audiences. But while the importance of story and content creation has continued to grow, storytellers still lack the data and insights they need to maximize the value of their stories. The challenge has become identifying and telling compelling stories, and sharing them with the right audiences, at the right time, in the right way. That’s why we created Storily: a discovery and intelligence platform made for storytellers, by storytellers.
Millions of Stories Are Created and Shared Every Day: Storily Enables You to Discover, Monitor, and Compare The Ones That Matter Most to You
Insights That Match The Way You Work
Discover opportunities with data-driven inspiration for your next story. Storily analyzes your publishing history—including past topics and performance—and alerts you to relevant topics worth investigating.
Drive your marketing and distribution strategies with deep insights that combine comprehensive audience profiles with historical and real-time data across all channels—for each story and content vertical.
Be the first to know when activity happens with your organization or your client’s brand with custom alerts—taking advantage of, or reacting quickly to, topics or issues that are trending around the web.
Stay ahead of the curve by identifying topics, stories, and trends that are gaining buzz (social velocity)—and use Storily to predict the stories that are about to take off across the zeitgeist.
Providing Actionable Insights Across The Story Lifecycle
Maximize the value of your content with Storily’s tools and services that support each phase of the story lifecycle. Our platform empowers you to connect disparate data—from the web, apps, social media, advertising platforms, and more—in one intuitive platform, providing actionable insights. Ultimately, Storily drives the greatest return for you, and value for your readers.
Discover topics and content that are gaining traction across the web and social platforms, and receive predictive alerts based on your publishing history. Identify opportunities to add your perspective based on the trending cycle, number of stories already published on a topic, the various angles and elements that have been covered, as well as the historical performance of your—and your competitor’s—related stories.
Measure the value of your content with a 360 degree view of your story, article series, and content verticals, combined with comprehensive audience profiles. Connect all your data to gain insight into the awareness, traffic, attention, engagement, revenue, and influence generated across all distribution and marketing channels. Benchmark the performance of content against related stories, created by you and your peers.
Determine the optimal combination of story topics, audiences, and distribution and marketing channels that generate the greatest value for you and your readers. Power recommended, related, and recirculation of content widgets with Storily’s APIs to increase attention and lift. Predict and create personalized experiences, automatically delivered to the right person, at the right time, and the right way.
Matchfire's Role And Market Opportunity
Started by the Matchfire team, Storily is an in-house startup. Its focus is to enable storytellers to maximize the value of stories throughout each phase of the story lifecycle (e.g., creation, distribution, engagement, measurement, optimization, and preservation). Storily provides a 360 degree view with personalization and predictive capabilities driven by machine learning to provide insights and lasting value.